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He is the clan NPC.
Once the character meets the general requirements, he can make a clan by visiting the NPC.
In order to make a clan, you must pay 500,000 game money.
Once you make a clan name, it cannot be change. So, be cautious
After you have chosen a clan name, there will be a brief agreement you must see.
Once you go over the agreement, your clan making will be finished. Now, you must recruit certain number of clan members in given period of time.